Customer expectations have never been higher. But it’s impossible to meet them unless you can understand what each person wants, how they feel, and why they feel this way. That's where CRM comes in. New CRM systems centralise, store, and track massive volumes of customer and prospect data – from contact history to social media activity – and make it available in real time. You can analyse this data and leverage it to deliver personalised experiences that exceed expectations and create relationships that last.